Zebubu

I made a rug called Zebubu, my take on Labubu. At first glance, it’s just another fuzzy, striped, generically cute creature. Big eyes. Big smile. Instantly lovable.

But why do we fall so hard for something obviously designed for mass appeal?

There’s something unsettling about smoothing all human complexity down into something simple, fuzzy, and endlessly repeatable. It feels hollow and soulless.

And yet we can’t help ourselves.

Maybe what we’re really craving is the belonging. Seeing someone else with a Labubu feels like instant recognition. We’re all in on the same comfort, the same surrender to something deliberately cute.

That’s what Zebubu is about. A weird contradiction we can’t help but love. Soulless but meaningful, empty yet comforting.